Make Money Online- the baby steps part 35

While we have been nagging you about the fact that we feel that you should postpone the monetization of your site until you have substantial traffic, in all honesty you should know that there are situations where you will be able to monetize a lot sooner than you might expect. We were struggling among ourselves over whether to tell you this or not. But in the end, we feel you should know as many aspects of the game as possible. We hope that the following information doesn´t entice you to go for the money too soon. To some extent we believe that on the web,  the big money will always be made by turning down the small money in the beginning.

Anyways, there are particular cases where you will be able to get yourself some lucrative advertising despite the fact that your traffic is yet to become all that impressive. The specific case we are reffering to is, of course, if you are sporting a highly targeted website catering to a tight, extremely-niched audience. If and when you should find yourself in this position the magic can happen despite the fatc that your traffic is subpar. And by the way, when we say that your traffic doesn´t need to be terrific, that doesn´t mean it can be non-existent. You need at least 1 000 visitors a day before you should consider going down this particular road. But if you do have a highly niche audience of 1 00o visitors a day, you have a chance of converting that to some nice cash indeed.

You see traffic is not really the centre of the universe when it comes to online marketing. Conversions can be even more important. Conversion is simply the number of potential buyers who eventually turn out to be buyers. High conversion rates can be had if the website you are operating has a high concentration of likely buyers. There are websites with a lot of traffic that barely make any money. Their visitors are not easy to target, nor are they lucrative to pursue due to low interest in terms of their keyword searches. But if you have a niche site, with a high concentration of likely buyers and traffic based on highly coveted keywords, you can make substantial amounts of money even with low traffic.

As you have probably figured out by now this is one of the main reasons that internet marketers around the globe are looking to go niche. And we are not jsut talking niche, we have actually reached a state where you can go super-niche, if you only do it in the right industry and with the right angles. What this means? Today, you are just as likely to find sites about vintage cars as you are to find more specific sites relating to vintage jaguars. In the future there will be sites covering specific types of jaguars, the jaguar xjs for instance. Provided the keywords, the traffic and the money is there of course.

So next time you hear someone talk traffic, remember that traffic only represents half the party. The other half is the conversions rates, and while it has been neglected and overlooked for some time, it is one of the main reasons shrewd internet marketers have started to slice and dice their way around the internet. It´s really less about covering the best topic out there, and more about being best at covering your specific topic. So next time you hear someone talking about niche- you should start thinking about conversion rates. After all they are two sides of the same lucrative coin.

That´s that. We´ve looked at the importance of concersions rates and how that factor is driving the niche marketing internet race. It´s time for “Make Money Online- the baby steps part 36″, where we will learn more about some of the finer nuances of making money online. Come along!