In a new attempt to take a slice of the highly lucrative market of portable devices Google has made its stand. They are about to launch their new “Ipad-killer”, a neat device running on android (4.0 Ice Cream) or Jelly Bean. Sporting a Nvidial Dual Core processor and a smaller 7-inch screen Google´s newcomer will enter the market at a price range of $150-200. Google has had some success in the smart phone market and the android operating system enjoys a wide following, but Apple has definitely come out on top of the tablet market so far. One year after the launch of the first android-based tablet Ipad is still outselling the rest, roughly 75% of all tablets are of Apple origin.

The Ipad had a first-mover advantage, and it seems most customers still prefer it over the competition. On top of that, Apple has had some success in delaying the competition by handing out some strategic law suits along the way. The tablet wars are far from over though. Google has aquired Motorola recently, Samsung is making its bid to take over the throne longer-term and Amazon´s Kindle has had it´s fair share of success as well. The new Google teblet is coming in at roughly half the price of an Ipad, in the same price range as the Kindle device. While Apple is still the leader of the pack, and its New Ipad remains the premium tablet on the market, there will be plenty of unexpected twists and turns in the tablet wars over the coming years.